Fashion Nova
At Fashion Nova, I designed sleek, on-brand framing graphics for user-generated content (UGC), for integration on the brand’s main website. These graphics showcased ambassador-styled looks in an engaging and cohesive way, allowing viewers to see products—ranging from clothing to accessories—worn in real-world settings. By linking directly to brand ambassadors' Instagram profiles, this approach aimed to enhance engagement, increase product visibility, and drive conversions by presenting fashion in an authentic, lifestyle-driven context.
Understanding the need for a creative approach to showcasing Fashion Nova’s pasties and intimate tape, I developed a series of instructional graphics demonstrating their various applications. Since the nature of these products made traditional on-model photography challenging, these visuals provided a clear and stylish alternative, effectively educating customers on how to use the products while maintaining brand aesthetics. This solution allowed for an engaging and informative shopping experience, ensuring customers felt confident in their purchases.