Colibri sweets

Brand Identity & Merchandising for Colibri Sweets
 

For this bakery brand, I developed a comprehensive visual identity, including the primary and secondary logos, as well as merchandise such as tote bags and mugs. Understanding the importance of cultural heritage to the founder, I incorporated design elements inspired by Mexican culture. The logo and supporting graphics feature motifs reminiscent of Mexican-style tiles, a nod to the architectural aesthetics often seen in these cultures.

To further celebrate heritage, the color palette draws inspiration from pan dulce, specifically conchas, evoking warmth and nostalgia. Additionally, the typography choice intentionally deviates from conventional bakery fonts like handwritten or calligraphy styles, instead opting for a bold and playful approach that sets the brand apart. This thoughtful design ensures the bakery's visual identity is not only culturally resonant but also fresh and inviting.